7. Practices
Back to life. Where graphic design is not important. It just happens!
General questions
Where is the graphic design actually placed? (where else?)
I've seen this poster at various subway stations in Frankfurt.
Who passes by?
All possible passengers of public transport, as well as, at open stations: passengers of cars passing by and passers-by.
Who owns the place?
Stadtwerke Verkehrsgesellschaft Frankfurt am Main (VGF) (?)
Who put it there?
People from the marketing department of the Sсhirn Gallery are in partnership with a person whose job is to put up posters around the city.
Observation
For me personally, the poster culture in Frankfurt is something amazing. In my hometown, firstly, there have never been so many posters. Secondly, if they were, they advertised something very far from me, connected with the pro-state projects (which young people do not go to!). Here in Frankfurt, I noticed that every time I wait for a train in the subway, I look at posters and find interesting events in the city for myself. Except for me, I rarely see people who do the same thing, and in the process I even feel a little awkward because of it. However, the poster culture is developed, so probably there are still people like me. Someone still looks at all these posters, i believe in it.
Field notes (from poster perspective)
28.04.2023
Today this girl in a skirt came up to me again and for some reason looked at me for a long time. She doesn't look like a person who has children. Why is she looking at me? Am I... pretty?
Afterlife
Many people to whom I showed the poster during the research process told me that they really liked the illustration and, in general, the poster itself. Therefore, I can assume that the poster or some of its parts individually have chances for further life.
I can imagine a merch with an image of a monster in the middle of the forest, well, or even with a poster in full. It could even be bags, but of course it's easiest to imagine that you could take a booklet or a postcard with this design in the gallery.
