8. Final Verdict

To sum it up…
This is a poster that gets attention,
easily connects to an audience,
has a complex way of communicating the message,
but one that is understood by its target audience.

Did I instantly get the connection between the brand and the message? Well, not upon first glance.
But as a millennial myself, did it connect with me? Definitely. Did it get my attention? Well, here I am,
willingly [I see that smirk; yes, willingly] writing an eight-chapter analysis research report on it.

And finally...