ExcursionIntroductionSince we have a clear idea of our design now we can try to challenge few aspects and see the effectiveness of the message.
One thing which came up multiple times during our analysis is that the whole visual is based on Evil/darkness so what if we try to change that? Will it have a positive impact on people while delivery the same message? Let’s find out
Design ExpressionWe have already found that the people assosiates unhappy with complex and they think that message is more direct if they see a face so here we now have a complete inverse design but with the same kind of message yet people think that it’s about happiness
People think that the source of the message is unknown since they can’t see the eye or build any direct path of communication.
ConclusionEven though the expirement was a bit of a sucess in changing the mood but the message was lost. People thought that the message is about happiness as soon as they saw a brighter color set.
It’s easy to see why so many designers choose to stick with darkness for these kind of campaigns to tell a better story.
Design AffectThis time our audience is in a better mood already than our last expirement though some of the people are still sleepy (which is new normal) We can easily see that the affect is in the positive side but we can’t be sure as the mood is hard to judge and define. Human emotions are complicated yet we are very sensitive towards design.
Most of the people feel more excited than sleepy and they feel pleasant after viewing the design